Mona Victory Gardens
‘Fuck lawns,’ says Kirsha Kaechele, the Queen of Mona. She’s been busy scheming since Mona’s closure. First task on her hit list? Turning Mona’s now useless lawns—the erstwhile site of markets and concerts, beanbags and wine—into a thriving vegetable garden. And she wants you to do the same (from your own lawn, of course): people need fresh produce in this brave new world, so why not grow it yourself?
Our Victory Garden is inspired by those of the Second World War, during which citizens were called upon to rear vegetables from their own plot of earth to feed the nation and nourish their families. Hungry bellies were filled; hands kept busy; spirits, lifted.
Over the coming weeks we’ll share our progress on Instagram (@monavictorygardens) as Mona’s lawns morph into a bountiful garden. There’ll be updates from Kirsha and Ben, our dirt doctor, and you: we’d love you to join our competition by breaking ground, getting your hands dirty (and washing them; please wash your hands), and hoeing along at home, transforming your own useless lawns into your very own backyard plot of veggie paradise.
Mona Victory Gardens Latest Webisode
Show us the fruits (and veggies) of your labour: start your own victory garden from scratch and use Instagram to show us your progress. There will be prizes—some weekly, plus one giant, huge, big grand prize winner at the end for the best Victory garden transformation. Could victory be yours?
Here’s how it works:
Dig up your lawn (don’t forget to take a before shot) and plant your veggies, then tag us in your Instagram pics so we can see your progress. Best before and after shots win the giant prize and gardening glory. There’ll also be challenges and prizes along the way, thanks to Blundstone.
Use the competition hashtag #monavictorygardensproject each time you post. Kirsha and our ground staff will judge the competition based on how transformative each household garden is. Competition opens Thursday 9 April and closes Saturday 1 August. Winner will be announced on our Instagram. Click here to read the full terms and conditions.
To help you on your lawn-digging way, here’s a handy list of gardening resources and earthy wisdom: